Ingram Micro Holding Corporation (NYSE: INGM) (“Ingram Micro” or the “Company”) today issued the following statement with ...

In the context of marketing, the micro-environment describes the organization's relationship with competitors and the business aspects that control this relationship.

Micro-Influencers Will Gain Importance As Social Marketplaces Proliferate. There’s no question that the rise of social media micro-influencers has turned the online marketing environment upside ...

Effective marketing incorporates macro and micro-marketing strategies, ... For example, how will your product impact the society at a cultural or environmental level?

Following my column last week on the benefits of training your sales force to become micro marketers, a number of people called me enquiring what is micro marketing, as they never heard the term ...

Therefore, by targeting nano and micro-influencers, brands can tap into the power of influencer marketing and achieve their marketing goals more cost-effectively, authentically and impactfully.

By Rifqah Luzita Naidoo The trends of consumer culture have most certainly evolved since the late 1940s, where critics considered people as being given superficial morals through the mass media. On ...

Here is my view of seven key benefits marketing agencies should take into account when considering engaging with micro-influencers. 1. Authenticity And Trust ...

While the demand for micro-segmentation is solid and clear, the compute environment of the enterprise is constantly changing and still going to change: moving from traditional virtualization (circa ...

Instagram has consistently positioned itself over the last few years as an influencer-marketing-friendly environment. In fact, the volume of sponsored content on the platform is projected to amount to ...