News

The NBA’s Official Global Beer Sponsor Celebrates the Finals with Limited-Edition Michelob ULTRA Bottle Design Featuring a Wearable Pendant, Diamonds and Real Gold Used in the Creation of NBA ...
Michelob ULTRA will help fans immerse themselves in the tournament no matter where they are – at the stadium, at home, or at the bar – with one-of-a-kind brand experiences, limited-edition ...
Lionel Messi has scored another Michelob Ultra commercial – this one timed to the FIFA Club World Cup. If you are a fan of football or fútbol, you likely remember the Michelob Ultra commercial ...
Inspired by the enduring spirit of basketball greatness, Michelob ULTRA's championship bottles are a cornerstone of the NBA Championship locker room celebration. For the 2025 bottle designs ...
However several NBA Store windows across the U.S. are changing for a different reason. Michelob Ultra’s latest guerilla marketing effort took over select NBA retail storefront displays ...
ST. LOUIS, MO March 11, 2025 - Michelob ULTRA, the global beer sponsor of the NBA and the No. #1 fastest-growing beer brand*, ...
The program builds on the brand's legacy of curating once-in-a-lifetime insider experiences for fans through Michelob ULTRA's Superior Access – in collaboration with the Atlanta Hawks ST. LOUIS ...
Michelob Ultra has dethroned Bud Light as America's top draft beer, capturing 18.7% of the market share. This shift is attributed to Ultra's celebrity endorsements and its appeal to health ...
Michelob Ultra, which is among the slate of brands under the Anheuser-Busch InBev umbrella, has the largest share of U.S. draft lines, according to data from Draftlines Technologies. According to ...