Many restauranteurs argue that the term “menu engineering” has more to do with menu design, layout and customer psychology than anything else. Others argue that menu engineering is less ...

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The experiment randomly presented 750 people with different menu designs ... therefore need to experiment to find the design that is most effective for their specific clientele,” she said. Making meat ...

Marketers have long known behavior can be influenced by good design. Can that power be used ... expectations for a product’s location on the menu. As the study’s abstract notes, “Soft ...

A new study released this month shows that the dishes we order at restaurants have less to do with our preferences and more to do with a menu’s description and design. The Cornell study ...

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