Mediker Anti-Lice Treatment: The journey from lice negative to life positive in rural India . Allen Eric, Siddhartha Loiwal, Aditya Save and Monaz Todywalla. This case study describes how Mediker, a ...

Mediker, an anti-lice treatment brand from Marico, launched its new campaign ‘Mediker On Juey Gone!’ Advertisment The campaign aims to educate consumers, that a mere lice comb is not enough to ...

Mediker, a brand synonymous with anti-lice treatment for kids, was targeting mums in rural India. Traditionally positioned on a functional benefit of painless lice removal, Mediker had a clinical ...

Mediker, an anti lice treatment brand from FMCG major, Marico Ltd today launched its new communication campaign - “Mediker – Juein nikaale, pyaar se!” The new communication is targeted to ...

Mediker, an anti-lice treatment brand from Marico, launched its campaign ‘Mediker On Juey Gone!’. The campaign attempts to educate consumers, that a lice comb is not enough to remove lice ...

Marico Industries Limited, would be withdrawing its anti-lice brand Mediker in its present form and replacing it with a new Mediker in the market.. exchange4media Staff.