McDonald's strategy emphasizes its competitive strengths through a "MCD" framework: relevant marketing, core menu development, and the four D's: digital, drive-thru, delivery, and development.

There have been a lot of McDonald's Happy Meal toys over the years. Here's a long list of which ones are worth a pretty penny ...

This Sunday, when the Battlehawks compete in their conference championship at The Dome, it won’t just be St. Louis fans hoping they win. It will also be the ...

The purple concoction included a berry-flavored milkshake that honored the big purple guy for his annual jubilee.

Friends, have you tried the Grimace Shake? If not... good! Stay safe, don't give Grimace the opportunity to get you! In honor ...

As one of the world's most prominent fast-food restaurants McDonald's has a long history, with no shortage of scandals. Here ...

The campaign will include a new spot, a Snapchat activation and a throwback web portal that features behind-the-scenes content.

It does not necessarily reflect the view of The Herald. Are you a McDonald’s fan? The fast-food chain is a popular spot across the UK with Brits enjoying everything from a Sausage and Egg ...

From McDonald’s Grimace Shake to seasonal Sonic Slushes and Jack in the Box Oreo-style mashups, frozen drinks have become a reliable way to capture attention — and generate viral interest.