Pro makeup artist Shelby Ann (@shelbyannbell) has gone mega viral for her signature drugstore makeup routine. “I fear I ...

Amazon Prime Day will last four days this year, running from July 8 to July 11. Tons of beauty products and tools are already ...

Four WSJ staffers tried two “long-lasting” eyeliners: one $38, the other $5. How did they hold up after a long day in the ...

Hot days call for cool makeup – formulas that can handle heat, humidity and whatever your summer schedule throws your way.

Why We Love It: I would have never guessed that this Maybelline eyeliner was $10—seriously, it’s as good as any other liquid eyeliner I tried, except it doesn’t hold as long (but for half a ...

SHOPPING: This top-rated cookware and bakeware brand on Amazon will have you saying yes chef, with $29 off! NutriChef is the brand bringing kitchen pros and newbies alike top-tier cookware at ...

Eyeliner is a makeup essential that adds instant definition and depth to the eyes, allowing you to create anything from a ...

Eyeliner is a key makeup product used to define and enhance the shape of the eyes, adding depth, drama, or subtle elegance ...