On the TikTok beauty front, trends include the clean brow, where the emphasis is on natural brow shapes and textures, ...

The Genius Mascara Trick for Perfect Lashes Every Time, According to Dua Lipa's Makeup Artist originally appeared on Parade. If you have to have cotton swabs nearby to clean up errant mascara after ...

The ESPY’s produced a lot of winners, including American rugby player Ilona Maher’s latest award. She sported a gorgeous ...

When she's not filming documentaries, Zara McDermott loves sharing her latest game-changing purchases with her ever-growing ...

In middle school, I picked out my first-ever mascara from the aisle of my local Target — Maybelline’s Great Lash in the iconic green-and-pink tube. Now, armed with over a decade’s worth of ...

SHOPPING: Amazon Prime Day 2025 is winding down, but great deals on popular items like Shark, Ninja, and Apple products are ...

Mascara is a highly individual piece of makeup; depending on your lashes and personal aesthetic, you may value volume over length, or you could prize a super-natural look as opposed to a vampy, chunky ...

Athlete commercials have shaped the advertising landscape in ways few other endorsements can match. They’re funny, intense, or just flat-out unforgettable. This lineup highlights the commercials ...

Elon Musk has said that starting Friday (June 27), hashtags will not be allowed in paid ads on X. He called hashtags an “esthetic nightmare” and said this change is meant to make ads on the platform ...

Need a mascara that doesn’t flake or clump up at the end of the day? I asked editors to test the most popular picks out there, including impressive before/after pictures. Plus, I tapped three makeup ...

YouTube video ads featuring AI "actors" and celebrity deepfakes are a growing problem.