Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but better content." ...

Presumably, the recent shift to using HBO-style colors for the Max logo will stick around when the HBO Max name is revived.

Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will bend the knee and rebrand back to its original name, HBO Max. The change comes ...

The HBO Max logo is being displayed on a laptop screen ... Remember when HBO announced it’d be changing its streaming app’s name from "HBO Max" to just “Max”? Well, they’re officially ...

One X account called the name shifts the “funniest series of inexplicable logo changes in corporate history.” "I never stopped calling it HBO Max btw, maybe Im the problem," another X account ...

Launched in 2020, HBO Max changed its name to just Max ... worth paying for." The name change also came with a new logo that includes HBO and replaces the bright royal blue of the previous design ...

HBO Max was the original name for the streaming service when it ... Discovery launched a new Max logo with a black background and silvery-white text. The previous version had white text on a ...

Max is returning to the name it had when it launched in 2020 ... the second shift since the launch with purple in 2020. The new logo preserves the rounded letters of the original HBO.

The updated HBO Max logo reflects Warner Bros. Discovery’s return to its original brand identity. (Image via Warner Bros Discovery) Warner Bros. Discovery will change the name of its streaming ...

First, it was HBO Max. Then it was Max. Then it was Max with some new logos. And now? The streaming service from Warner Bros. Discovery is ... HBO Max! What is old is new again!