Mattel partners with OpenAI to use artificial intelligence in developing interactive toys and digital experiences, with ...

Barbie's going AI. Mattel, the company behind Barbie and Hot Wheels, is teaming up with OpenAI to build AI-powered toys.

Klippa Shopping Centre, Toppen Shopping Centre, and IPC Shopping Centre brings play to life through a variety of immersive ...

Donald Trump continues to ramp up tariff rates even as they face pushback in court. Here's what it will mean for you and your ...

Retailers of all sizes face many uncertainties in their businesses thanks to tariff impacts, weaker consumer demand and a ...

Barbie-maker Mattel is partnering with OpenAI to develop generative AI-powered toys and games, as the new technology disrupts a wide range of industries, Mattel announced Thursday.

Mattel entered into a strategic partnership with OpenAI Thursday as part of the toymaker’s pursuit to develop AI-powered ...

Mattel will retain full control of its brands while using AI to develop new products, with the first launch expected later ...