Mattel’s chief brand officer Lisa McKnight and Mastercard’s CMO’s Raja Rajamannar shared insight on how they’re building ...

Exclusive: Director Gerard Johnstone previews how his Monster High movie adaptation will reinterpret the Mattel franchise ...

Mattel has partnered with Apple Original Films and Warner Bros. Pictures to launch a limited-edition Hot Wheels replica of ...

The toymaker and ChatGPT developer are teaming up to develop toys and games that incorporate artificial intelligence.

Ahead of the global theatrical release of Apple Original Films' F1® The Movie, Hot Wheels® announced today a limited-edition ...

Return to Monster High with a brand new Skullector doll as the infamous killer best friend robot M3GAN has arrived ...

Barbie-maker Mattel and OpenAI have teamed up to bring generative AI to the toymaking and ever-expanding pipeline of IP ...

Mattel has partnered with OpenAI to create AI-powered toys and games, with the first product expected to be announced later ...

Matel and OpenAI announced a new partnership last week, hoping to incorporate generate artificial intelligence into the marketing process. According to the companies’ press release, the technology ...

Mattel, the company behind beloved toys like Barbie, is partnering with OpenAI to bring AI to the toy aisle before the end of ...