The Barbie, Hot Wheels and Polly Pocket creator says it will use OpenAI’s technology to “bring the magic of AI to ...

Mattel has partnered with Uken Games, an independent Canadian game studio, to develop “Mattel Match: Toybox Unlocked,” a free-to-play match game that “brings together all of Mattel’s ...

In its website, Mattel introduced Corazon Marikit, a doll that is part of Monster High Designer Series 2. It wears traditional Filipino fashion and accessories.

The Joy Factory: How Mattel Keeps Its Enduring Brands Present in Pop Culture. As the toymaker celebrates its 80th anniversary, CEO Ynon Kreiz and senior leaders reflect on the company's deep roots ...

Mattel has reclaimed highly coveted rights to create action figures and collectibles based on DC characters such as Batman and Superman starting in the second half of 2026. “It’s a huge deal.

Mattel shares surged more than 15% after the toy giant said it’s weighing price increases for Barbie and other iconic brands because of President Trump’s tariffs on Chinese goods.. The El ...

Mattel is being sued by a mother who said her child accessed a porn website due to the link being printed on the packaging of toys based on the Ariana Grande and Cynthia Erivo-starring Wicked.

Retail | Mattel ‘deeply’ regrets misprint on… Share this: Click to share on Facebook (Opens in new window) Click to share on Twitter (Opens in new window) ...

Parents were in for a nasty surprise when they followed the link on the back of Mattel’s new dolls for the movie Wicked.. The link should have gone to a promotional website for the upcoming film ...

Mattel says it 'deeply' regrets misprint on 'Wicked' dolls packaging that links to porn site. ... The Mattel logo is displayed at the TTPM 2024 Holiday Showcase event, in New York, Sept. 17, 2024.

Mattel’s logo is displayed outside its headquarters in El Segundo. (Patrick T. Fallon / AFP via Getty Images) ... Mattel signed a multiyear contract to lease the office space at 831 S. Douglas St.

Mattel and ‘Chicken Run’ Studio Aardman Team Up on Stop-Motion, Animated ‘Pingu’ Series. Mattel exec Josh Silverman spoke to THR about the company's mission to create shows that resonate ...