Mattel has partnered with Uken Games, an independent Canadian game studio, to develop “Mattel Match: Toybox Unlocked,” a free-to-play match game that “brings together all of Mattel’s ...

Joan Verdon is a veteran retail reporter based in Northern New Jersey. Toymaker Mattel, Inc., as part of its broader strategy to turn its toy lines into multi-generational lifestyle brands ...

Mattel is consolidating its film and television divisions into Mattel Studios, aiming to replicate the success of the 'Barbie' movie. Robbie Brenner will lead the new unit as president and chief ...

It bears repeating because it keeps happening: The Studio‘s season one arc about a Kool-Aid movie is one of the most effective bits of Hollywood satire in recent years. Just since the series ...

Mattel and TriStar Pictures are developing a live-action and animated hybrid feature film based on Mattel’s classic Whac-A-Mole game. “Whac-A-Mole is more than a game — it’s a laugh-out ...

Mattel is teaming with TriStar Pictures to develop a live-action/animated film based on its classic game Whac-A-Mole. No word on the plot of the feature take. Elizabeth Bassin and Steve Spohr are ...

With films based on “Masters of the Universe” and Matchbox toy cars already in development, Mattel Films is adding a live-action/animated hybrid movie based on the classic game Whac-a-Mole to ...

No, not the Marvel Cinematic Universe. We mean the Mattel Cinematic Universe, which is bizarrely a thing after the big success of the Barbie movie. The power of Margot Robbie knows no bounds.

Mattel (MAT) is teaming up with OpenAI to integrate the latter's artificial intelligence tools into its toys. The Toy Book editor in chief and The Toy Insider senior editor James Zahn speaks with ...

Mattel, the maker of Barbie dolls, scrapped its annual forecast and said it plans to raise some prices in the U.S. (Timothy A. Clary/AFP/Getty Images) A batch of big-name companies have sliced or ...

Ever wanted to dive into the world of high-stakes Uno? Next month, Mattel, the toy company that makes the beloved card game, will open a nighttime social club in the heart of Las Vegas ...