Barbie-maker Mattel and OpenAI have teamed up to bring generative AI to the toymaking and ever-expanding pipeline of IP repackaging.

Mattel merges its film and TV units into Mattel Studios, appoints Robbie Brenner to lead content as it expands brand-led entertainment efforts BestMediaInfo Bureau 04 Jun 2025 12:41 IST ...

Mattel has teamed up with OpenAI to develop toys and games with artificial intelligence, and expects to launch its first AI-powered product later this year, the Barbie-maker said on Thursday.

“It was hobby-grade, large-scale, and full-control,” Chris Down, Mattel’s chief design officer, says. “It was absolutely beautiful, but not something that you would see at the local Walmart.

And if Mattel delivers on its promise, we could be entering a new era of AI toys — where Barbie is more than a doll, but perhaps talking and listening, too. More from Tom's Guide ...

Mattel has brought in three executives for key roles amid a restructuring of the company to have both film and TV units under the new Mattel Studios. Mattel Hires Three, Promotes Robbie Brenner ...

DC and Mattel both had their own share of reveals during this week’s Toy Fair festivities, but they had their own bombshell announcement to make as well, shaking up the toy industry in a huge way.

Under her guidance, Mattel, Inc. (NASDAQ:MAT) has a robust lineup of film and TV projects, including 14 TV series scheduled for release this year from Breslow’s team.

LOS ANGELES (Reuters) -Toy maker Mattel is combining its film and television units to form Mattel Studios, it said on Monday, as the company seeks to produce entertainment driven by its brands and ...

Mattel plans to release "Masters of the Universe," a live-action film inspired by the He-Man action figures, in June 2026, and "Matchbox," based on its miniature cars, is slated for a fall 2026 ...

Earlier this month, Trump threatened Mattel with a 100% tariff on all its toy imports after Mattel CEO Ynon Kreiz said the company would have to consider raising some toy prices due to tariffs and ...

LOS ANGELES — Toy maker Mattel is combining its film and television units to form Mattel Studios, it said on Monday, as the company seeks to produce entertainment driven by its brands and potentially ...