Learn about the best new hair, makeup, fragrance, and skin-care beauty products launching in February, according to our ...

With a variety of makeup, skincare & more, these mini products from brands like Peter Thomas Roth, Elemis & more are perfect ...

As time goes by, the way we approach makeup can evolve beautifully. Women over 50 have unique beauty needs and preferences ...

Maybelline is a household brand in the cosmetic industry, giving consumers quality goods at affordable prices for decades.

The Year of the Snake starts on January 29 and shopping writer Tiffany Lo has found the perfect snake-themed gifts you can ...

Including an acne-fighting azelaic acid serum, a black cherry eyeliner and a TSA-friendly portable humidifier.

In the realm of beauty, there are no strict rules—only gentle guidelines that inspire us to express our individuality. May ...

As summer rolls in, embracing these fresh beauty trends is more than just chasing the latest styles; it’s about celebrating your individuality, comfort, and the natural beauty within. Whether you ...

Step into the universe of the coolest creatives in the fashion industry with our series My World, where readers will discover ...

From the latest variations on classics to new scents and gadgets, these are the can't-miss products of 2025 so far.

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

One writer tried the new Maybelline Teddy Matte Lip Tint that lasts for 12 hours. Read the full review with photos here.