The ever-stoic Princess Royal showed off a playful side with her makeup choice at the Garter Day service, and it has royal ...

We tested hundreds of products for our 2025 Shop TODAY Beauty Awards. Shop winners on Amazon from e.l.f, Saie, Burt's Bees ...

Narrowed down from over 500 products, TODAY staffers selected these affordable items for our beauty awards. Shop brands like ...

Colour trends, celebrity looks and brand-new product launches all hold sway over what we reach for at the beauty counter.

And who better to chat about this with than the French make-up artist, Violette Serrat, who founded her eponymous brand, ...

Summer's hottest makeup trend has arrived at a perfect time, when most people are planning their holiday fashion and beauty essentials. An ...