Are you seeing matcha everywhere? Non-traditional uses of this "trending" ingredient, like a matcha biryani, have gone viral on social media.

Global demand for matcha tea, with its vivid green colour and earthy taste, has gone supernova since the fall. But the ...

Scientists make shocking discoveries about matcha's health benefits that will change how you think about this green powder ...

Discover how matcha, Japan’s vibrant green tea powder, has taken the world by storm. From traditional tea ceremonies to trending lattes and skincare, matcha is more than a drink — it’s a lifestyle.

At a minimalist Los Angeles matcha bar, powdered Japanese tea is prepared with precision, despite a global shortage driven by ...

Matcha is the new drink of choice at hip cafes worldwide, but Japanese producers are struggling to keep up with soaring ...

For a long time, India’s relationship with green tea was purely transactional — drink, detox, repeat. But now, there’s a new ...

A modern Japanese teahouse is making its Massachusetts debut. Nana’s Green Tea, a Tokyo-based café known for its ...

Amidst the hype of matcha it is now being linked to be beneficial during periods too Learn nutritionist-approved ways to ...

Matcha heaven. Japanese beauty and wellness brand WHITETREE will be having a pop-up store at Isetan Scotts from now till Sep.

Pepperfry's ''sarcastic'' and ''brutally'' honest job posting for a social media intern has gone viral, sparking both praise ...

According to a recent report by Business Research Insights, the global tea market expanded rapidly in 2023, a | The global tea market size expanded rapidly in 2023, and the market is projected to grow ...