The powdered Japanese green tea is increasingly hard to find. Experts say its popularity on the internet is straining Japan’s ...

Bird & Blend Tea Co. has teamed up with Sanrio to produce a brand new Hello Kitty Collection of pitch-perfect matcha powders and loose-leaf teas.

Cloud matcha is an ice-cold, summery drink that's perfect for those who love the green tea powder. At its core, the beverage consists of coconut water, ice, and matcha foam made of matcha powder and ...

In a trend-saturated market, 12 Matcha stands out by grounding its NYC café in ritual and authenticity—turning a great ...