Matcha is the new drink of choice at hip cafes worldwide, but Japanese producers are struggling to keep up with soaring demand for the powdered green tea.

In fact, matcha has become so popular that The Japan Times reports that there may be a global matcha shortage this spring. Here’s everything you need to know about the shortage.

At a minimalist Los Angeles matcha bar, powdered Japanese tea is prepared with precision, despite a global shortage driven by the bright green drink's social media stardom, reports AFP. Of the 25 ...

Poda matcha is at the center of a heated conversation online. @meetpoda via Instagram “Most matcha is a scam. Let me explain,” Waseem continued. “Most matcha is stale, clumpy and made in China.

First-ever Starbucks Global Barista champion crowned 00:49. Starbucks said Tuesday that the coffee chain is changing how it charges for beverage add-ins like matcha and syrups as it moves to ...

While I can’t pluck a statistic for you on how many Americans drink matcha, its popularity has clearly grown in recent years. Horizon Grand View Research estimates that the U.S. matcha market ...

In tea farms in Uji, Japan, matcha is harvested from shaded Camellia sinensis plants before being steamed, sifted, and stone-ground into what’s found inside the small aluminum tins sitting on ...

I tell this story not only to keep myself humble but also to show that I know firsthand how intimidating it can be to get into matcha. Truthfully, it took me almost a decade after this encounter ...