Market turmoil has spurred a fierce debate among the matcha faithful about who exactly is responsible for the dwindling ...

Matcha has its origins in the Chinese Tang dynasty, which was brought to Japan by a Buddhist monk over 900 years ago. Thereafter, matcha has been considered as a significant element of the Zen ...

While the ingredient has been a part of Japanese culture for hundreds of years, it only began getting popular in the US back in 2015, spurred on by Gwyneth Paltrow and the OG wellness set. Soon enough ...

The Matcha Tokyo ventures south once again with the grand opening of its largest and newest flagship store at the SM Mall of ...

By bno - Tokyo Office Matcha, Japan’s iconic green tea powder, is experiencing a global surge in popularity. From social ...

Japan's green tea exports, including matcha, rose 25% by value to 36.4 billion yen ($252 million) in 2024, driven largely by ...

Three more Japanese cafes to try Age.3 Sydney Australia’s first outpost of the Japanese franchise is known for its lines (late afternoon is a good queue-dodging time) and viral fried sandwiches.

Global demand for matcha tea, with its vivid green colour and earthy taste, has gone supernova since the fall. But the ...

At a minimalist Los Angeles matcha bar, powdered Japanese tea is prepared with precision, despite a global shortage driven by ...

The Japan News Seiki Keene looks at Donald Keene’s desk filled with work items at the exhibition at Zenso-an in Soka, Saitama Prefecture, on Tuesday morning. By Futoshi Mori / Japan News Senior Writer ...

There is a big difference between the quality and type of matcha you’re getting on the high street and what you would get in a traditional Japanese tea ceremony, a practice that originated in ...

Matcha is a tea that was traditionally associated with Japanese tea ceremony. It has now taken centrestage in India and is finding takers among a new generation of tea drinkers ...