Global demand for matcha tea, with its vivid green colour and earthy taste, has gone supernova since the fall. But the ...

By bno - Tokyo Office Matcha, Japan’s iconic green tea powder, is experiencing a global surge in popularity. From social ...

Japan's green tea exports, including matcha, rose 25% by value to 36.4 billion yen ($252 million) in 2024, driven largely by ...

Matcha is the new drink of choice at hip cafes worldwide, but Japanese producers are struggling to keep up with soaring demand for the powdered green tea. Here's what you need to know about the ...

Japan produced 4,176 tons of matcha in 2023 -- a huge increase from the 1,430 tons in 2012. More than half of the powder is exported, according to the agriculture ministry, ...

Japan’s green tea exports, including matcha, rose 25% by value to 36.4 billion yen ($252 million) in 2024, driven largely by growing demand for powdered teas such as matcha, according to data ...

Matcha is the new drink of choice at hip cafes worldwide, but Japanese producers are struggling to keep up with soaring demand for the powdered green tea. Here's what you need to know about the drink ...

Matcha is the new drink of choice at hip cafes worldwide, but Japanese producers are struggling to keep up with soaring demand for the powdered green tea. Here's what you need to know about the ...

Japan produced 4,176 tonnes of matcha in 2023 -- a huge increase from the 1,430 tonnes in 2012. More than half of the powder is exported, according to the agriculture ministry, ...

Japan produced 4,176 tonnes of matcha in 2023 -- a huge increase from the 1,430 tonnes in 2012. More than half of the powder is exported, according to the agriculture ministry, ...

Green tea was introduced to Japan from China in the early ninth century, and was first used for medicinal purposes. Matcha came much later, in 16th century Kyoto -- part of the tea ceremony tradition ...