Japan's green tea exports, including matcha, rose 25% by value to 36.4 billion yen ($252 million) in 2024, driven largely by ...

By bno - Tokyo Office Matcha, Japan’s iconic green tea powder, is experiencing a global surge in popularity. From social ...

In the last year, it has become increasingly difficult for people aged between 18 and 30 to log on to Instagram or TikTok and ...

Expect a caffeine-fueled weekend, paired with bites from favorites like Rebel Bakehouse, Baker on East, and Scratch—plus live ...

We just can’t keep up’ with the demand for matcha, says one tea farmer in Japan, as social media fuels a worldwide obsession.

Matcha prices have skyrocketed to historic highs as Japans record-breaking heat slashes green tea yields, tightening supply ...

“I have never tried matcha, and honestly, I do not feel the need to. I am not averse to green juices or healthy food in ...

Matcha is the new drink of choice at hip cafes worldwide, but Japanese producers are struggling to keep up with soaring ...

In a video making the rounds on the internet, we can spot a food blogger documenting two delicious varieties of tiramisu ...

Just when you thought the culinary fusion couldn't get any wilder, enter Awadhi matcha biryani and nihari. In this article, ...

It's the latest beverage du jour — and for people needing their morning pick-me-up, matcha tea increasingly beats espresso as ...

From Jaoan to Dubai and Riyadh, the world's most coveted green tea powder faces unprecedented supply constraints as demand begins to outweigh production capacity ...