Japan's green tea exports, including matcha, rose 25% by value to 36.4 billion yen ($252 million) in 2024, driven largely by ...

By bno - Tokyo Office Matcha, Japan’s iconic green tea powder, is experiencing a global surge in popularity. From social ...

A global ‘matcha crisis’ is currently underway with a shortage expected this spring, several reports reveal, with ripple effects already reaching the Middle East’s rapidly expanding premium beverage ...

At a minimalist Los Angeles matcha bar, powdered Japanese tea is prepared with precision, despite a global shortage driven by ...

“Matcha is visually very appealing,” Ella said. To date, her matcha brand, produced in Japan’s rural Mie region, has sold 133,000 cans. Launched in November 2023, it now has eight employees.

If you love matcha, you might have heard of (or even tasted) Matcha Eight ’s drinks or desserts. Founded by Miho Kaneko, this homegrown business is known for its authentic Japanese tea flavours. As ...

Matcha is the new drink of choice at hip cafes worldwide, but Japanese producers are struggling to keep up with soaring ...

To date, her matcha brand, produced in Japan’s rural Mie region, has sold 133,000 cans. Launched in November 2023, it now has eight employees. “Demand has not stopped growing,” she said.

Japan’s matcha production surged from 1471 tons in 2010 to 4176 tons in 2023 — an almost 200 per cent increase — primarily driven by export demand.

Global demand for matcha tea, with its vivid green colour and earthy taste, has gone supernova since the fall. But the popularity has led to a global shortage that is putting pressure on Japan's ...

“Matcha is visually very appealing,” Ms Ella told AFP. To date, her matcha brand, produced in Japan’s rural Mie region, has sold 133,000 cans.

At a minimalist Los Angeles matcha bar, powdered Japanese tea is prepared with precision, despite a global shortage driven by the bright green drink's social media stardom. Of the 25 types of matcha ...