A viral video showing one farmer's daily routine on a matcha farm in Japan has received a lot of interest online. People have lauded his efforts.

It has become highly popular in recent years in the U.S. when mixed with milk to make a matcha latte. It also has natural health benefits. Galindo, who has a full-time job in the medical field ...

The global love affair with matcha is driving up demand and prices as Japan struggles to produce enough of the green tea powder. Global demand for matcha is skyrocketing, but Japan’s limited ...

The demand is getting to be too matcha. The über-popular green tea drink is becoming increasingly difficult to find as interest in the beverage soars in the Western hemisphere. And while next ...

Sina Schuldt/picture alliance via Getty Matcha lovers beware — there may be a matcha shortage on the horizon. Increased global demand for the green, tea-based powder adored by many beverage ...

"This is why we can't have nice things." That often memed phrase is a good one to explain where we are right now with matcha. In case you didn't know, we are in the middle of a matcha boom. This ...

Her work has appeared in Women's Health, POPSUGAR, Cosmopolitan, Men's Health, and elsewhere. Matcha offers a range of science-backed health benefits, including improved cognitive function ...

If your preferred way to caffeinate is to sip on some matcha, you’re not alone. The bright green tea is a popular alternative to coffee and can be found on most coffee shop menus. There are even ...

About 400 people showed up. Giraldo compared it to an outdoor festival as there were food vendors, coffee, beer and the soccer field. Unlike Matcha Mia, which has a younger, female-leaning ...