Molly’s Matcha sells traditional matcha while giving back to animal-oriented non-profits.

Matcha-do about nothing: How the hype around matcha is making a mockery of this deeply traditional drink As thirst for the vivid green drink reaches an all-time high, Kate Ng looks at the origins ...

‘We just can’t keep up’ with the demand for matcha, says one tea farmer in Japan, as social media fuels a worldwide obsession.

Japan’s green tea exports, including matcha, rose 25% by value to 36.4 billion yen ($252 million) in 2024, driven largely by growing demand for powdered teas such as matcha, according to data ...

The Matcha Tokyo has opened its flagship store in the country at the SM Mall of Asia, and at the heart of its biggest branch yet lies a serene “Karesansui” or zen rock garden, a distinctively Japanese ...

At a minimalist Los Angeles matcha bar, powdered Japanese tea is prepared with precision, despite a global shortage driven by the bright green drink's social media stardom, reports AFP. Of the 25 ...

By Selling Matcha to Teens. Young people are obsessed with the private equity-backed Blank Street Coffee, which has been doubling down on sugary green tea By Chavie Lieber Share ...

Young people are obsessed with the private equity-backed Blank Street Coffee, which has been doubling down on sugary green tea.

These delicate cookies are made with oil, so they’re moist and tender. Matcha gives them a light, toasty flavor and turns them a pretty green. Slideshow: More Cookie Recipes In a medium bowl ...

The health benefits of matcha, explained by an expert An expert explains how this ancient drink can reduce stress levels, prevent inflammation and more ...