This in-depth guide by ConsultMyApp helps you recognize the symptoms of a broken MarTech stack and lays out an actionable path to fix it.

This new era of MarTech is marked by three overlapping themes: the pivot to conversational journeys, the rise of custom-built ...

Marketers are under increasing pressure to adopt AI in their tech stacks, and there's certainly no shortage of AI to use. But ...

As traditional Conversion Rate Optimization (CRO) agencies fail to scale & websites remain disconnected from Martech, Fibr AI delivers optimizatio ...

The modern MarTech stack has one job: enable speed. Speed to launch campaigns, adapt to customer signals, and automate ...

The digital revolution has ushered in an era where technology- driven marketing strategies have become the predominant force ...

A Gartner study found personalization is taking up more marketing budget, but CMOs don't know how much it really costs. The ...

3. Disjointed Systems and Applications To serve a variety of touchpoints with content, many brands have adopted a best-of-breed approach to their martech stack. In fact, Gartner's 2018-2019 CMO Spend ...

MadTech, the leader in Data Connection Automation, today announced the launch of its Centre of Excellence (CoE) for Commerce ...

That is, no doubt, a monumental task, but the combination of two martech solutions can pave the path forward ... This article explores how DXP and DAM work together, why that tech stack combination is ...