After several years of small experiments with AI and big anxieties over its impact, advertising executives got with the ...

At Conecta, Charlotte Berman of U.K. agency Red Bee Creative talks 'Love Island,' gamification and why 'The Bachelor' feels ...

The marketing industry has worked itself into a frenzy. Social media and hustle culture have raised our expectations about ...

If you been wondering how some brands just seem to explode overnight on social media, then you gotta check out Luther Social Media Maven Keezy.Co — the secret ...

As leaders from tech, marketing and entertainment convene for Cannes Lions, THR toasts the brand leaders finding innovative ...

As the craze of earnings season draws to a close, here’s a look back at some of the most exciting (and some less so) results ...

More and more celebrities are looking to attach their names to your phone. Or rather, wireless services to power it. From cosmetics to snacks and signature spirits, brands launched or co-owned ...

Fox Weather is weaving advertisers into programming tied to ski seasons, going to the beach and football tailgates ...

Cost of acquisition” should not just be a popular discussion point on Shark Tank. It should be top of mind for dealer ...

Harris Poll finds 96% of B2B marketing leaders are revising their company’s strategies due to the current challenging economic environment.

A new integration with Amazon DSP demonstrates how platforms are working to bring together first-party data in clean room ...

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