Career Development - Which unique experiences and strengths make Millennial and Gen Z professionals good B2B marketing ...

The new report from 2X and Avasant found 72% of CMOs now count AI-driven campaigns among their top priorities.

Master keyword research, ad creation and landing page optimization for your awareness, consideration and conversion-focused ...

A new McKinsey & Co. study finds that CEOs and their chief marketing officers are becoming increasingly disconnected, and the gap between CEOs’ and CMOs’ perceptions of the marketing function appears ...

The same tools that companies use to sell products can be used to encourage people to get vaccinated, get a colonoscopy or ...

You wouldn’t let a sports team umpire their own games, so why is this now happening in media and marketing, and particularly ...

What is strategy? Let’s start here – if only because, in their bandying, discussions and documents, marketers can get way too casual with the semantics. I have heard ‘strategy’ deputising as a synonym ...

Guest Column: Pradeep Menon. M, Co-founder, Head - Branding & Strategy, of Blackswan (India) Ideations, shares insights on recent campaigns that played with brand identities ...

A marketing strategy is more than a document ... are free to use and compatible with either Google Sheets and Excel or PowerPoint and Google Slides. If you’re launching something new, this ...

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...