At the e4m Connected TV Conference, marketing leaders explored how data has evolved from being merely fuel for businesses to ...

Marketers and agency leaders speak about the surge in performance marketing and the need to track brand-based metrics better.

In the SaaS world, success isn’t just measured by sign-ups—it’s about keeping users engaged and satisfied over time. Unlike ...

Built natively on the Salesforce Platform, Marketing Cloud Next brings agentic marketing to life with actionable data, cross-departmental workflows, and autonomous AI agents embedded across the entire ...

NIQ, a consumer intelligence company, is partnering with WeArisma, a creator marketing measurement and optimization platform provider, to help advertisers understand the impact of paid and organic ...

Metrics from creator campaigns tracked through WeArisma's global analytics platform are incorporated into NIQ's Marketing Mix Models, enabling marketers to make data-driven optimizations of their ...

Carnival Cruise Line has unveiled “Funnel Faves,” a new campaign built around the belief that travel advisors are at the ...

Carnival Cruise Line unveiled "Funnel Faves", a new campaign built around the belief that travel advisors are at the heart of ...

Integrating your LinkedIn and email marketing efforts is an effective, efficient way to build trust, engage audiences and ...