Seasoned marketing strategist Elliot Ambalo sheds light on the art and science of acquisition marketing, urging businesses to rethink how they attract and retain customers in today's dynamic digital ...

In the SaaS world, success isn’t just measured by sign-ups—it’s about keeping users engaged and satisfied over time. Unlike ...

Built natively on the Salesforce Platform, Marketing Cloud Next brings agentic marketing to life with actionable data, cross-departmental workflows, and autonomous AI agents embedded across the entire ...

Experiential Retail Media delivers incremental results. It drives short-term sales while acting as a catalyst for longstanding buyer relationships.

The company says the updated platform can generate and execute a marketing campaign -- including briefs and segmentation -- ...

Marketers can ask AI agents to "build a campaign to drive awareness for a new product line among high-value customers." ...

NIQ, a consumer intelligence company, is partnering with WeArisma, a creator marketing measurement and optimization platform provider, to help advertisers understand the impact of paid and organic ...

Metrics from creator campaigns tracked through WeArisma's global analytics platform are incorporated into NIQ's Marketing Mix Models, enabling marketers to make data-driven optimizations of their ...

Carnival Cruise Line has unveiled “Funnel Faves,” a new campaign built around the belief that travel advisors are at the ...