When used strategically and compliantly, SMS can be the missing piece in your multichannel marketing approach.

In the SaaS world, success isn’t just measured by sign-ups—it’s about keeping users engaged and satisfied over time. Unlike ...

The company says the updated platform can generate and execute a marketing campaign -- including briefs and segmentation -- ...

Marketers can ask AI agents to "build a campaign to drive awareness for a new product line among high-value customers." ...

Built natively on the Salesforce Platform, Marketing Cloud Next brings agentic marketing to life with actionable data, cross-departmental workflows, and autonomous AI agents embedded across the entire ...

At the e4m Connected TV Conference, marketing leaders explored how data has evolved from being merely fuel for businesses to ...

NIQ, the leading consumer intelligence company, today announced a strategic global relationship with WeArisma, the leading ...

TikTok has become not only an important top-of-funnel feeder but also a source of conversions at the bottom of funnel, ...

May 26, 2025 / involve.me, a leading no-code platform for creating conversion-focused funnels, has announced the launch of its latest innovation: the AI-generated Text feature. This new addition ...

We spoke to Paul Ince, marketing strategist, about why the traditional B2B sales model is on its last legs, and what ...