After word came out that is was reducing its partnership with a national distributor, Brown-Forman announced a revamped ...

Once you have drafted and polished your business plan, you’re ready to share it with the world. Here are some tips and tricks ...

The trick to making these types of partnerships successful is to build a solid channel partner marketing plan—a strategy for two companies to collaborate on selling or marketing services, products, or ...

Direct marketing is a form of advertising that consists of any promotion that relies on direct communication or distribution to ... the likeliest prospects. For example, the lists might target ...

In the first of a four-part series previewing new MDM research to be unveiled in a June 25 webcast, we introduce futures ...

The seventh annual report uncovers how marketers are adapting to market trends and changing technologies. New York – May 20, ...

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions of people worldwide every day. Reuters provides business, financial ...

This is not a drill—the 2025 MarketingProfs B2B Forum program is here! You won't want to miss the lineup of incredible speakers and insightful, inspirational sessions they're bringing to B2B Forum ...

Investopedia / Mira Norian Product lines are created by companies as a marketing strategy to capture ... factors of the line appeal to them. For example, a cosmetic company that sells a popular ...