Escapist marketing is a strategy that creates emotionally immersive experiences to help consumers temporarily escape from reality.

Advertising is a specific marketing communication activity that falls under the "promotion" element of the classic marketing mix -- also known as the Four Ps of product, price, place and promotion.

ABSTRACT: This study investigates the impact of marketing mix elements—Product, Price, Promotion, and Place (4Ps)—on the revenue and profit of Nigerian Breweries Plc (NBL) from 2013 to 2022, using ...

Discover the complete 7 Ps of the marketing mix. Learn how these essential elements work together to create effective marketing strategies.

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign effectiveness.

Marketing mix modeling is key to achieving marketing efficiency. Learn its benefits for ROI, channel synergy and data-driven decisions.

The traditional marketing mix was conceptualized by Professor James Culliton, a marketing professor from the prestigious Harvard University, in 1948. It was further developed by E. Jerome McCarthy, ...