Advertising is a specific marketing communication activity that falls under the "promotion" element of the classic marketing mix -- also known as the Four Ps of product, price, place and promotion.

"Marketing mix" is a term that describes the varying elements that play a vital role in the planning of the marketing of a product or service. Traditionally known as the "Four P's" — product ...

What Is Service Marketing Mix?. The marketing mix is a term coined by Neil Borden in a 1948 article called, "The Concept of the Marketing Mix." It describes the various elements that together make ...

A research paper I recently came across, " The Evaluation of Marketing Mix Elements: A Case Study*," highlighted some potential gaps that influence the effectiveness of marketing strategies—and, I ...

Quantzig, an analytics solutions provider, has announced the completion of their latest marketing mix strategy on the advertising industry.

Quantzig has announced the completion of their latest case study on developing a marketing mix strategy for an infused water manufacturing firm.

In my new book, "Rethink Your Marketing: 7 Strategies to Unleash Revenue Growth," I write about the power of using your marketing mix to identify game-changing opportunities for your business.

The integration of each of the six marketing mix elements is more likely to result in an environment where individuals feel their donations are valued and respected. Each marketing mix element ...

By determining the right marketing mix among these elements, you can successfully reach these consumers and convert them to long-term app users. Product ...