Objectives of Measurable Marketing. Regardless of whether your business is a small mom-and-pop or a large corporation, marketing and promotion are essential to increasing the bottom line.

When developing our ads we need to decide what we want our ads to do. Do we want them to get people to buy, do we want to let ...

A campaign is not the time for audience building. Engagement starts well before the campaign gets off the drawing board. You need to be interacting with your audience using a cohesive marketing ...

You can even define the push and pull aspects of advertising with this simple downward spiral model. Perhaps even more importantly, by visualising the spiral you can focus your thinking on and direct ...

Setting ecommerce marketing objectives might seem like a daunting task, but it doesn’t have to be. You need to take the time to set out goals following these methodical steps. Failing to do so will ...

Any sports marketing plan has to start with the organization's big-picture outlook. Start with your mission statement, your objectives and your short- and long-term goals.

B2B and B2C marketers tend to have different marketing objectives for their businesses; not surprisingly, they also have different views on which marketing tactics are the most effective, according to ...

When it’s all said and done, investors need to know that you’ve got an airtight marketing plan that’s capable of scaling along with the growth of your brand.