While AI gets all the attention, there's another shift impacting marketers that can't be ignored. The post What’s the biggest technology and media shift for marketers that doesn’t involve AI? appeared ...

Zinnov has appointed Aparna Krishnamurthy as its new director of marketing to lead strategy practice initiatives.

This requires a blend of creativity, strategy, and innovation—all of which are integral components of successful advertising and branding campaigns. Riyadh, Saudi Arabia’s bustling capital, is home to ...

Amazon, Roku address CTV advertising reach and efficiency in new deal The companies, which together command about 80% of the U.S. market, want to improve targeting and measurement while reducing waste ...

Worse still, vague objectives make it harder for medical affairs, market access and other teams to develop programmes that complement marketing team activities. By contrast, strong marketing ...

From a marketing perspective, there are three significant trends to watch in 2025 — strategic brand partnerships, AI-driven healthcare information delivery, and the fundamental shift in social ...

Here are 12 essential aspects of e-commerce marketing that need updating. What’s one aspect of common e-commerce marketing practices you think needs to change or could use an overhaul? Why?

We’ve entered a golden age for advertising effectiveness, but not enough marketers are taking advantage of all the work done by the giants of the field, says Mark Ritson, speaking at Marketing Week’s ...

Learn how non-digital marketing factors can negatively affect your ROI. Understand the challenges beyond digital marketing that can impact your success.