Said Designer Marcel Rochas before the spring fashion openings in Paris: "I feel at zero hour, ready for a fresh departure." That was what Paris needed if it was to regain its place as ...

All the looks from the Rochas pre-fall 2025 ready-to-wear collection.

The mermaid silhouette, with its fitted bodice and flared hem, was introduced by French couturier Marcel Rochas in the 1930s, quickly gained popularity for its dramatic, figure-hugging design.

Having evolved from 1930 when designer Marcel Rochas introduced the mermaid gown on the couture catwalks of Paris, when fashion was transitioning from maximum width to maximum narrowness, it has ...

Rochas’ Spring 2025 Collection is a sun-soaked ode to mid-century elegance with a contemporary twist. Creative director Alessandro Vigilante, drawing inspiration from archive photos of founder Marcel ...

Inspired by a 1949 ad campaign, and the dandy panache of founder Marcel Rochas, Alessandro Vigilante went full-throttle for elegance.

For this exhibition, over 120 photographs from the collections are set against silhouettes and accessories by leading designers, from Jeanne Lanvin to Jean Patou, via Marcel Rochas, Madeleine ...

The mermaid dress, however, became a thing on the haute couture runway only in the 1930s, when designer Marcel Rochas presented its variation.

Rochas resort 2025 ready-to-wear collection photos.

Is Marcel Rochas the unsung hero of the Paris scene and its fashion history? Alessandro Vigilante, who last year was named creative director of the brand established by the French designer in 1925, ...

At 18, she met Marcel Rochas—in the Metro. Already an established couturier, Rochas was twice her age, had been married and divorced twice. But he liked the shape of her head, he said.