Welcome to Cosmopolitan’s 2025 Holy Grail Beauty Awards.

The growth in the makeup tools market is driven by several factors, including technological advancements in product design and materials, the rising popularity of makeup tutorials and beauty ...

“Always known for the artistry of the makeup application, Nars was one of the first to create the tools to assist in ... the industry” and have helped design these brushes to give the best ...

An updated AR beauty tool will allow users to virtually try on multiple makeup products inspired by celebrity looks and beauty trends. Google’s expanded virtual try-on tool for clothing ...

Its innovative design packs all of your essential beauty applicators—a sponge, an eyeshadow brush, a brow/liner brush and an angled face brush—into one dual-ended tool. At first glance ...