With the return of ADWEEK's Most Powerful Women in Sports honors, this year's judges grappled with the evolving definition of ...

After the Opening Ceremony at SoFi Stadium on Aug. 15, 2028, medal events will be held at LA venues including the Coliseum ...

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Peters’ lost voice was one of several moments to draw a huge cheer and a few laughs from the thousands in attendance. Joe ...

Founded by the visionary Pai brothers in 1997 with the start of Softee Ice Cream in the City of Mangaluru, Hangyo Ice Creams has evolved from a local favorite of Mangaluru into a nationwide sensation, ...

TV ratings and in-game attendance are up, but the league is about to take a pay cut on its media rights.

Major League Baseball’s viewership in both the United States and Japan continues to grow in the wake of rule changes that have made the game more entertaining and with the stars of the game, like ...

Major League Baseball will make a strategic investment in the newly launched Athletes Unlimited Softball League, the league announced Thursday. The deal marks MLB's first comprehensive partnership ...