Maha Madain is managing director and head of enterprise marketing for Union Bank and PurePoint Financial. Her career spans more than 20 years in financial services marketing, product development ...

Today’s column is written by Maha Madain, head of marketing at Union Bank. How does the marketing of a regional brand with a limited budget win in a market dominated by national brands? That’s the ...

Maha Madain. Brand Aware. The Power Of Testing. BY AdExchanger // February 4th, 2020 “Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is ...