Havas Formula is supporting the launch of former first lady Michelle Obama’s Plezi Hydration sports hydration drink. Plezi Hydration launched on March 26 with help from four-time NBA champion Steph ...

As Parade reported in January, Slice soda is making a triumphant comeback and has landed in Costco! The fruit-flavored 80s ...

India's beverage market is seeing a health-driven shift. Consumers are demanding low-sugar and natural drinks, boosting ...

Plezi Nutrition, a company co-founded by Michelle Obama, has launched Plezi Hydration, a sports drink developed with NBA star ...

The Tigers' home opener takes place in Detroit on Friday, April 4, when the Tigers play against the Chicago White Sox.

The drink, called PLEZi Hydration is available at Amazon and at select grocery stores in California, the home of Curry’s team ...

Golden State Warriors superstar Steph Curry is debuting a hydration-focused sports drink under the PLEZi brand founded by ...

PepsiCo's Gatorade has 61% market share ... Plezi, which means "fun" in Creole, will be available in three flavors: lemon ...

Coke and Pepsi’s respective forays into prebiotic soda also come at a time when there is growing political discussion about ...

Coca-Cola and PepsiCo are introducing no-sugar drinks in smaller packs priced at ₹10 to counter Reliance Consumer's Campa. With brands like Thums Up X Force, Coke Zero, Sprite Zero, and Pepsi No-Sugar ...

PepsiCo has a playbook that includes making bolt-on deals to add attractive new brands to its portfolio. Over the past year, PepsiCo has brought two new brands into the fold and taken full control ...

PepsiCo has just bought gut health superstar Poppi and Coca-Cola is launching its own prebiotic soda Simply Pop. What’s the growth potential of the gut health soda category? The gut health soda ...