Holographic eyeliner is a makeup product that adds a shiny, rainbow-like effect to your eyes. It changes colors when light ...

Morning eye crust has a purpose—discover how this gritty buildup actually reveals your body's sophisticated overnight ...

A keynote address delivered at a UN Friends of Vision meeting has highlighted the connection between eye health and gender ...

Pump up your brow look with the new Superfluff Brow Mousse from Maybelline New York. Flexible and flake-resistant, the fluffy ...

Both Dr. Collins and Dr. Spearman recommend this advanced eye cream from SkinCeuticals for its ability to combat fine lines.

The reason cataracts are most commonly age-related, Lazar explains, is because as we age, important proteins in our eyes ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

These affordable under-eye patches contain a secret ingredient for making you look well-rested on no sleep — details!

Jason Kelce's pregnant wife Kylie Kelce addressed criticism she’s received from fans about her looks during a recent episode of on her podcast, Not Gonna Lie.

From Topicals’s eye mask phenomena to the rise of EADEM, Renee is the marketing mastermind behind beauty’s biggest startups.

FW25 marks the final leg of fashion month, a city receiving twice as much attention online than New York’s and London’s ...

Inside the human eye, the retina is made up of several types of cells, including the light-sensing photoreceptors that ...