Hindustan Lever's gimmick: sticking 4-gram gold coins (worth $30 apiece) into an undisclosed number of randomly selected bars of Lux soap, advertising the event on TV and letting word of mouth ...

Creative experts believe that the ad could just have been about body wash and its benefits without cannibalising the brand’s soap. Whenever one mentions Lux, it is the soap that immediately ...

Soap and beauty brand Lux used a video and fashion content to change perceptions and increase sales of its soap in the United Arab Emirates. When aggressive promotions from the market leader shifted ...

Lux soap was launched in India in 1929. Lux is the largest personal wash brand in the country with a value share of 15%. Three in every five Indian consumers enjoy the luxurious bathing pleasure ...

Hindustan Unilever's soap brand Lux has unveiled a campaign that alerts women to the importance of breast examination with a simple product idea. The soap has been redesigned with a difference -- it ...

Unilever and Solazyme announced today the incorporation of algal oils into Unilever’s Lux brand soap (branded Caress in the US), which Unilever says is the world’s best-selling bar soap. The move ...

hosted a launch of the new formulation of the LUX soap bar on April 29 at Radisson Blu Water Garden Hotel in the capital. LUX started its journey on 1923 and has become one of the highest selling soap ...

Speaking at the relaunch of the soap, Mr. Clarence Nartey, Marketing Director at Unilever Ghana indicated that the fragrance credentials of the new Lux had been significantly increased.

Since its inception in 1923, LUX soap has transcended mere cleansing to become an emblem of beauty, fragrance, and empowerment for women worldwide. Over the course of a century, LUX has not only ...