Hindustan Lever just about invented the market for personal-care products in India. But it still must resort to all kinds of antics to hang on to it. Hindustan Lever has dominated the soap ...

Lux – one of the most trusted brands in the country - is celebrating its 75 years of stardom in India. Lux soap was launched in India in 1929. Lux is the largest personal wash brand in the ...

She shares that the Lux body wash was introduced between 2004 and 2008, with the aim of upgrading soap users to body wash. At that time, the brand targeted a young, higher lifestyle segmentation ...

The premium variants under Lux include, Lux with Sunscreen and Lux International. The market share of Lux International stood at 7.5 per cent in volume in January-March 2001.

Lux redesigns the soap bar to promote breast cancer awareness. Watch the case study by Wunderman Thompson here. whatsapp 0 whatsapp 0 Facebook 0 Tweet 0 linkedin 0. Hindustan Unilever's soap brand Lux ...

Soap and beauty brand Lux used a video and fashion content to change perceptions and increase sales of its soap in the United Arab Emirates. When aggressive promotions from the market leader shifted ...

Unilever and Solazyme announced today the incorporation of algal oils into Unilever’s Lux brand soap (branded Caress in the US), which Unilever says is the world’s best-selling bar soap. The move ...

The relaunched product has five variants the Lux soft touch made from rose petals, bergamot and blueberry, the Lux Soft Caress composed of tuberose, lily of the valley and Jasmine, ...

Lux, the beauty soap brand owned by Hindustan Unilever (HUL), has redesigned its iconic soap to alert women about early signs of breast cancer which commonly includes a lump. The soap, in question ...

Lux soap was launched in India in 1929. The soap's very first advertisement featured actress Leela Chitnis as its brand ambassador. It was popularly known as 'the beauty soap of film stars.' ...