Speaking at the relaunch of the soap, Mr. Clarence Nartey, Marketing Director at Unilever Ghana indicated that the fragrance credentials of the new Lux had been significantly increased.

Price of Surf Excel detergent per 1 kg has been increased by 3 per cent ... apart from Lifebuoy, Lux Soap and Pears soaps Price . Giving further details to CNBC-TV18, the company said it is ...

Unilever and Solazyme announced today the incorporation of algal oils into Unilever’s Lux brand soap (branded Caress in the US), which Unilever says is the world’s best-selling bar soap. The move ...

Soap and beauty brand Lux used a video and fashion content to change perceptions and increase sales of its soap in the United Arab Emirates. When aggressive promotions from the market leader shifted ...