Lord Alan Sugar has said the digital marketing agency run by his grandson and named after his famous brand Amstrad is not ...

Lord Sugar, 77, revealed the deal in a new interview with the BBC's Amol Rajan. Now in its 19th series, criticism of The Apprentice falls "like water off a duck's back" these days, he said.

The Apprentice's Lord Alan Sugar brutally mocked BBC presenter Roman Kemp after watching him host The One Show.

The gym owner, 28, won over Lord Sugar with her work ethic and business plan, sparking his decision to invest £250,000 of his own money into her firm and become a joint partner. Her victory in ...

Lord Sugar is back to put a string of new The Apprentice candidates through their paces. The show is making its return for its 19th series, with Lord Sugar set to invest a huge £250,000 in the ...

Lord Sugar revealed he was particularly disappointed as this task is his “favourite”. After Jack asked to bring Amina and Maura back into the boardroom, ...

The Apprentice’s Lord Sugar, Baroness Karren Brady and Tim Campbell MBE reveal boardroom behind the scenes secrets and tease curveballs for the candidates in series 19.

Lord Sugar appears more open-minded than ever going into the new series, which features sports stars, a tutoring firm owner, a mug maker and a hair transplant consultant.

In view of his 8.7 million followers, he wrote: "Amusing to see @Lord_Sugar claim he gave me my first TV break. At the time HE begged ME to do a one-off Comic Relief Apprentice show, I was ...

Roll up, roll up – it’s time for the world’s most chaotic business competition to return to our screens once again. The Apprentice is back for an 18th season, serving up 18 ready and willing ...

Why do you deserve Lord Sugar’s investment? My business is profitable, and costs are minimal. With Lord Sugar’s mentorship, we can only go up and multiply the investment in as little as a year.