Professor Kalyanam is the L.J. Skaggs Distinguished Professor and Executive Director of the Retail Management Institute, at Santa Clara University. With research and expertise in retailing, internet & ...

Why do people buy Gucci handbags and Newman’s Own salad dressing? Why choose Coke over Pepsi? Adidas over Nike? Marketing is a crucial part of any business, and it’s about more than just promoting ...

The Feast of the Ascension is the fortieth day after Easter Sunday, which commemorates the Ascension of Christ into heaven, according to Mark 16:19, Luke 24:51, and Acts 1:2.