Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research ...

On May 21, Lipton announced its most significant brand transformation in more than a decade, which includes a redesigned logo and packaging, as well as brand-new products. “Since its founding in ...

The company's colorful logo has been a staple for decades, letting customers and online visitors know they're engaging with one of the company's products or services. The company rolled out new ...

Google has updated the look of its well-known "G" logo, changing the design of the character for the first time in 10 years. The new logo was first noticed by 9to5Google, and while it has the same ...

TL;DR: After nearly a decade, Google is giving its iconic "G" logo a fresh new look. The company has quietly rolled out an updated version of the logo, replacing the four solid color sections with ...

For example, Google Play saw a logo refresh when it reached 10 years old, and now, just 10 years removed from the most recent Google logo redesign, we’re getting a bit of a refresh. The current ...

MANILA, Philippines — Netizens did not hold back when the Manila International Airport Authority (MIAA) unveiled its new logo to mark its 43rd anniversary on Friday. “Looks like a school ...

Here are some before and after pictures of the company's wordmark and logo. Need a break? Play the USA TODAY Daily Crossword Puzzle. Here's a look at how the new wordmark and logo will appear on ...

Business-lifestyle publication The Peak Singapore has refreshed its logo. In a LinkedIn post by editor-in-chief Zat Astha, he said that the logo is "the biggest and most significant change we've ...

Take the Coke logo, for example. Now, the Coca-Cola font is iconic in its own right. But if you look a little more closely, it holds something dear to the company’s heart—a nod to happiness.

The new logo for Vice President Kamala Harris’s campaign was ever so slightly redesigned this past weekend. Voters are unlikely to tell the difference, but design nerds will be happier.

DC Comics chief Jim Lee debuted a new logo for DC Studios on Friday at San Diego Comic-Con that returns to the design the company used from 1976 to 2005, replacing the logo first adopted in 2016.