It’s a classic move in the fashion playbook when trying to signal a new direction or herald a new designer. But are shifting sensibilities leading more brands to reconsider the humble serif?

From logos, packaging design and store displays, to social media campaigns and even gaming apps, graphic design has become as essential to fashion as the clothes themselves. Behind every well-known ...

The controversial design reflects the evolution of fashion branding. But would it have killed Zara to add just a little more space between the letters?

Champion’s Logo Is Suddenly Cool and Suddenly Everywhere. Can It Last? 7 minute read Richy Koll wearing Champion x Supreme pants and Vans shoes on March 7, 2019 in Berlin, Germany.

When having your business logo printed on the items in a clothing line, consider having your entire clothing line printed at once. Doing so will save your small business money and eliminate wait ...

Secondhand clothing marketplace thredUP Inc. this week introduced a logo to represent preowned clothes anywhere—not just those on its platform—in an effort to promote the sustainable aspect of ...

Meghan Markle recently debuted her new lifestyle brand, As Ever, but eagle-eyed viewers have noticed some design parallels in the brand's intricate emblem, sparking a fresh creative controversy ...

Dallas has been using its logo for around 50 years and wants a federal judge to put a stop to a local clothing company’s use of a similar branding.

U.S. military exchanges that sell clothing to service members and their families are essentially "flying blind" when it comes to the sometimes deadly conditions in the third-world garment ...

Abercrombie & Fitch Reportedly Ditching Logo From Clothes The once-prized brand name may in fact be hurting the company's sales.

Pepsi unveiled a new logo on Tuesday, which appears to take inspiration from its 1990s design amid a surging nostalgia for the era thanks to Gen Z.