Local linear television advertising will be bought and sold on programmatic platforms within the next two to three years, ...

BIA’s local television advertising forecast—which rolls up linear TV, TV Digital, and connected TV (CTV)/over-the-Top (OTT)—projects local revenue will reach $21 billion in 2025, up 3.6% from 2024 ...

The Quest To Streamline Local TV Advertising Buying & Selling, a TVNewsCheck Working Lunch Webinar on June 5, will look at where this journey is now that new players have entered the competition ...

NEW YORK, May 8, 2025 /PRNewswire/ -- ITN, the leader in automated activation technology for local TV, and Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company ...

On Google Ads, a professional plumber, for instance, can easily target people who are searching for plumbing-related terms in their local area, said Querou. But “when it comes to TV, it’s a bit ...