Portland’s forthcoming WNBA expansion team, set to begin play in summer 2026, unveiled its name and logo Tuesday morning. The ...

Portland was awarded a new WNBA team last September. The team is run by Raj Sports, led by Lisa Bhathal Merage and Alex Bhathal, who also own the Portland Thorns of the National Women’s Soccer League.

Portland's WNBA franchise debuted its old brand in a new context. Roughly a month after local reporter Sean Highkin uncovered ...

The Portland Fire WNBA team debuts its name, logo, and brand identity ahead of its 2026 season, honoring the spirit and pride of the Rose City.

The federal government is launching a probe into a Long Island school district’s attempts to rebrand its sports team to ...

Not only will the league allow clubs to wear alternate or throwback uniforms from their “closet” (“kits” are for soccer, ...

AC Boise revealed its crest and colors, honoring Basque roots and local wildlife ... ve got some teams that are City Name Athletic, but there’s not an AC in the entire professional ecosystem. So that ...

Musicians have a long history of appearing as front-of-shirt sponsors and when they do, those kits always stand out from the ...

The Tigers' Double-A team, the Erie SeaWolves, won John Oliver's competition to rebrand and now have a new alt identity as ...