Portland’s forthcoming WNBA expansion team, set to begin play in summer 2026, unveiled its name and logo Tuesday morning. The ...

Portland was awarded a new WNBA team last September. The team is run by Raj Sports, led by Lisa Bhathal Merage and Alex ...

Portland's WNBA franchise debuted its old brand in a new context. Roughly a month after local reporter Sean Highkin uncovered ...

The Portland Fire WNBA team debuts its name, logo, and brand identity ahead of its 2026 season, honoring the spirit and pride of the Rose City.

The WNBA is back in Portland, and our hometown team will once again be known as the Portland Fire. The announcement was made ...

The federal government is launching a probe into a Long Island school district’s attempts to rebrand its sports team to ...

Which NFL teams look awesome? Which ... don't? And who will be rocking new alternates, including "Rivalries" unis, during the ...

While the club had no choice but to choose a new logo, the debacle serves as a reminder that it's sometimes not wise to stray too far from tradition for a brand that has a loyal following. Drawing out ...

For 12 years, high school teams through Shenandoah Valley Youth Lacrosse (SVYL), a nonprofit that offers lacrosse programming for area kids starting as young as 2 years old, ...